Based in Europe Working InternationallyBased in Europe · Working internationally
Strategic advisory for hospitality real estate investments, asset management and mixed-use destinations across Europe.
Founder & Partner
AVA Advisory is led by Andrea Róna — a senior hospitality and real estate executive with 20+ years of international experience across hotel development, operations, asset management and strategic advisory.
Read the full profilePractice
We work alongside investors, developers, operators and brand groups to shape positioning, structure partnerships and unlock the long-term value of experience-led assets.
Explore services— 01
End-to-end advisory across new-build and conversion hotel projects — feasibility, concept, programme, operator and brand strategy, and development oversight.
— 02
Independent operator search, brand alignment, and negotiation of HMA, franchise and lease structures — for owners who require an honest broker at the table.
— 03
Strategic repositioning of underperforming or maturing hospitality assets — concept, capex, guest experience and commercial reset.
— 04
Hospitality-led advisory for mixed-use schemes integrating hotel, residential, retail, F&B and cultural components into coherent destinations.
— 05
Advisory across acquisitions, joint ventures and capital partnerships — aligning investment thesis with operational reality.
— 06
Senior strategic counsel to owners, boards and operator groups on portfolio strategy, growth, and long-term value creation.
Selected Experience
From historic European hotels to integrated mixed-use districts, our work spans some of the most recognised hospitality and destination assets in the region.
Hotel Asset Management& Operator Selection
VenueManagement
Positioning
AVA Advisory operates as a small, senior practice — a single point of accountability for owners and boards who require institutional-grade thinking without the apparatus of a large consultancy.
Hospitality Investment
Advisory across acquisitions, repositioning, operator selection, brand structuring and value-add programmes — calibrated to each owner's hold horizon and capital structure.
Operator & Brand Strategy
Independent operator search, brand alignment, HMA and franchise negotiations, and ongoing performance dialogue — built on long-standing relationships across European operator and brand groups.
Institutional Credibility
Two decades of work alongside international hotel groups, institutional investors, family offices and mixed-use developers.
Landmark Assets
International Brand & Group Experience
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